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Jones and TUKU Create New Media Channel Through Intelligent Packaging

Driving consumer engagement with brands at retail store level

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By: Tim Wright

Editor-in-Chief, Contract Pharma

Jones Packaging has entered into a commercial collaboration with TUKU, an innovator in location-based mobile marketing. Together, the partners will integrate TUKU’s content management technology with Jones’ printed intelligent packaging solutions to provide web-enabled packaging to pharmaceutical and consumer packaged goods (CPG) companies. This integrated platform will deliver product information and promotions, direct from the package to consumers’ mobile devices. “Our strategy of developin...

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